The Bar Business Podcast: Smart Hospitality & Marketing Secrets For Bar & Pub Owners

The Dry ROI Playbook: How 80% Margin Non-Alcoholic Drinks Are Outperforming Your Best Cocktails

Chris Schneider, The Bar Business Coach Season 4 Episode 204

Bars aren’t losing money on non-alcoholic drinks.

They’re losing money by misunderstanding them.

As guest behavior shifts toward functional, botanical, and alcohol-free options, the bars winning right now aren’t guessing, they’re following the math.

In this episode, I break down why non-alcoholic drinks can match or exceed cocktail margins, how pricing psychology has changed, and what happens when you treat this category like a system instead of a patch.

If your menu hasn’t evolved with how people actually choose drinks now, this episode explains what changed.

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